Led by the massive growth in the use of social media, public scrutiny of organisations and their actions, particularly in dealing with an incident or emergency, has never been greater.
An incident can occur at any time and can take many forms – a cyber breach, a terrorist attack, or even a poorly worded tweet. If handled badly, it can rapidly escalate and devastate an organisation’s reputation: if managed well, it can strengthen relationships and trust.
Workshop leader Victoria Bacon
, until recently, led the travel industry’s communications response on a range of major incidents and crises including terrorist attacks on UK tourists and travel company failures. She has regularly featured as a broadcast spokesperson, including on BBC Breakfast
, ITV News
, BBC R4 Today programme
. Victoria will provide expert, up-to-date advice
on crisis communications handling
Our half-day workshop will look at a range of different scenarios, drawing on experience from a range of real-life high-profile incidents
. It will provide practical insights
on how to prepare for, and respond to, a crisis from a communications perspective.
You will learn how to identify an incident
and rapidly escalate and manage a response
; what the media are looking for and how to manage them
; how to manage social media
to your advantage; and must haves and ‘watch outs’ in preparing your spokespeople for interview
From our live studio, Victoria will interview 2 communications leaders to draw on their real-life experience
from a range of high-profile incidents.
Hear from Rachel O'Reilly, Director Of Communications at Kuoni
who will discuss how to communicate to customers, at home and abroad, when a crisis hits the travel industry. Hannah Fletcher, Group Head of News, Department for Environment, Food and Rural Affairs
will share practical insights on how they have responded to flooding.
Attendees will gain actionable insights and guidance in planning for and responding to a crisis. Our workshop will:
- Define what constitutes a crisis and outline steps to take to prepare your team to respond
- Set out a step-by-step approach to best practice in crisis communications response, using real-life examples
- Provide guidance on managing social media and using it to support your crisis handling
- Teach you how to integrate comms into your social media
- Provide expert advice on interview-handling, and preparing spokespeople for media interviews, including pitfalls to avoid
Feedback from delegates at previous workshops:
‘Great event - the information given was ideal for professionals who have limited knowledge on crisis comms and how to handle the media.’
'Insightful and informative, really well delivered by Victoria.’
'Thought provoking and useful. Practical advice and guidance which will be helpful going forward.’
‘Really informative - excellent presentation from someone with very good knowledge/experience.’
‘Useful, well presented with sensible breaks. Format supportive of subject with regular interactive polls and question opportunities at suitable points which enabled focus and attention.’
‘Good event - very much liked Victoria and the way she delivered the content for the session.’